Bolton Wanderers Football Club is delighted to announce a two-year partner agreement with luxury travel experts Destinology, who become the club’s Official Back of Shorts partner for the men’s first team.
Already an incredibly valued member of the club’s commercial portfolio as an Elite Business Partner - as well as being Wanderers’ Player of the Match Sponsor - Destinology’s branding will now be featured on the kit of Steven Schumacher’s side for the 2025/26 and 2026/27 seasons.
With over two decades of expertise in their field, Destinology is a leading provider of luxury holidays, offering bespoke high-quality getaways to all four corners of the globe - ranging from the tranquillity of the Maldives to an all-action safari in Africa.
Priding themselves on outstanding service from first contact to completion, the travel experts offer unrivalled experience in tailoring the holiday to your specific needs and ensuring that no detail is overlooked in securing your dream getaway.
Destinology have also offered their support towards the club’s upcoming pre-season trip to Marbella, offering fans an unbelievable opportunity to go behind-the-scenes and get close to the action as the Whites embark on a crucial part of their preparations ahead of the new campaign. Click here for more information on how to secure your place.
Now featuring on the kit for the first time as a local business - with offices just a short distance from the Toughsheet Community Stadium - Destinology and Wanderers have strengthened their relationship as the club heads into the new season in positive mood.
To celebrate the expansion of the partnership, Destinology are offering Wanderers’ fans an exclusive £250 discount on long-haul holidays booked through the Luxury Travel experts for the next seven days. To activate this offer, please quote ‘Wanderers 250’ when you call Destinology’s offices to arrange.

Ryan Johnston, Managing Director at Destinology, said: “As a local business with deep roots in the community – and many lifelong Bolton Wanderers fans among our team – this partnership is something we’re genuinely proud of.
“Supporting the club at such an exciting stage in its journey reflects our belief in both the team and the people behind it. We’re confident the season ahead holds real promise and we’re delighted to be part of the story.”
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: “I am absolutely delighted to continue our flourishing relationship with Destinology as they become our Back of Shorts sponsor ahead of next season.
“They are a hugely successful business that have immersed themselves within our Football Club in every aspect, and this next step is testament to their commitment in wanting to be part of our journey.
“Having already been a Business Partner at Elite level, as well as partnering with the club on a number of activations including the club’s Player of the Match award, we are thrilled they want to enhance their relationship with us as part of our commercial family.
“They are a fantastic brand to be associated with and on behalf of the club, I would like to thank them for their unwavering support as we continue this ever-developing partnership.”
For more information about Destinology, or to book your next holiday in style, please click here.